Delaying action on sustainability plans may be the absolute wrong thing to do for your business right now. Being far more efficient and effective with resources remains one of the main pillars of going green. This instinct to dive in headfirst runs counter to the visceral need to batten down the hatches and ride out the storm. But as in most recessions, the companies that have the means to invest in smart ways during down times rebound the fastest when the economy turns around.
A second pillar of green business--using the environmental lens to create new ways to design, manufacture, and provide goods and services that use drastically less resources--still generates lasting value.
Source: Industry Week