"Total Supply Chain Transformation" has been under way at Alltel for a couple of years now, but today the results are finally and undeniably clear: The supply management organization has found a way to drive significant profit-margin improvement, lower risk and create an innovative new business model for the company. They've done it by bringing all the pieces of handset and accessory flow under its management. In the highly competitive wireless market, integrating the supply chain in this manner has become a differentiating factor for the company, Alltel says.
Source: Inside Supply Management