Nothing is as heart wrenching to an e-tailer as watching a customer abandon a full cart just seconds before consummating the deal. To be so close yet so cashless is more than frustrating; it's harmful to an e-tailer's health. A virtual armory of tools are in use to woo, cajole, prompt and push consumers to make the buy--but are they working, or are they turning even more customers away?
"Most fall woefully short," Matthew Brown, senior director of e-commerce and interactive marketing at MarketNet, says.
Source: CRM Buyer