Oracle seems intent on expanding its offering of software as a service applications. Specifically, it is planning to offer seven new products in a SaaS environment--a move that would significantly enlarge its already substantial SaaS footprint.
What's surprising is that it hasn't taken steps to expand its SaaS portfolio before now.
"Oracle has been in this business for a long time--certainly with CRM On Demand," says Rebecca Wettemann, vice president of research at Nucleus Research. "It is natural that Oracle would look to further support both large and small customers in this way."
Oracle's new product lineup reportedly will stretch across a range of enterprise operations, from human resources to product management.
Oracle has particularly strong bona fides in the human resources space, thanks to its acquisition of PeopleSoft several years ago, says Yankee Group analyst Sheryl Kingstone. "That would be a likely place for it to start."
Source: CRM Buyer