Keeping CRM customer data secure isn't a one-size-fits-all task. Indeed, tackling security issues around CRM data demands close examination of vendors as well as internal and external threats -- and it's a vital part of customer relationship management.
The alternative is devastating. Ponemon Institute research indicates that data breaches have serious financial consequences for an organization. According to a recent institute study, the average cost of a data breach has risen to $202 per customer record. The average cost of a data breach over four years is $6.65m.
Companies should consider the issue of CRM and customer data security critically important, and this is true for companies of all sizes.
