Looking to drum up business for Dubai Logistics City, still under construction, its CEO says that using the facility will boost your customer service levels significantly. "By using DLC as a distribution hub for the greater region, companies can regain control of their distribution channels and ensure significant inventory reduction and customer service level improvements by 20 per cent," says Michael Proffitt. "The platform will allow product localization for individual markets at less than 60 per cent of the costs compared with European locations, making Dubai Logistics City a highly coveted facility for companies looking to control spiraling supply chain management, repackaging and storage costs.
"Direct deliveries into target markets, will also be possible from DLC, making the use of expensive European or regional warehouses redundant."
Proffitt also says that DLC will enable direct sales into regional markets by merging custom-made products with those held in stock, dramatically reducing time to market.
"DLC is the ideal location to improve local supply chains and regional logistics, and companies using it as their base will be able to reduce sea-to-air shipment transit times in Dubai by at least 24 hours.
"The creation of an integrated multi-modal logistics facility such as DLC brings increased efficiency in managing supply chains in the region and internationally. DLC will help boost all companies' bottom-line regional performance. By launching DLC, Dubai has attained a major milestone in playing a pivotal role in global supply chain management."
Kuehne & Nagel reportedly has picked DLC as its prime location to further develop its business in the greater Middle East.