Peter Drucker, who died in 2005, was known for suggesting that workers should take part in corporate decision-making. This was a startling idea when he introduced it, and it still is to many people. In fact, this idea has yet to be put into practice at many organizations. Drucker also said, "Don't ask what do we need to sell, but what do people want to buy?" What audacity, what nerve--and what a good idea.
Source: Managing Automation, http://www.managingautomation.com