Drip campaigns are an effective way to educate new leads in an automated and consistent manner. Sending a series of emails can provide them with the information they need to make the right purchase decision. Drip campaigns don't replace skilled sales people, they complement them. With current lead volumes, it's often impossible for sales people to provide detailed follow-up with each new lead. Now they can focus on those leads who responded favorably to the drip campaign. As a result, more leads turn into opportunities, and sales productivity increases dramatically. However, there are many things that can go wrong with drip campaigns.
