Business analytics is atop most companies' apps wish lists. The business goal, of course, is to make sense of the enormous amount of data and information housed in their servers-and stop making critical decisions from the gut.
"The combination of an increasingly complex world, the vast proliferation of data, and the pressing need to stay one step ahead of the competition has sharpened focus on using analytics within organizations," notes a new study by IBM's Institute for Business Value and MIT Sloan Management Review.
The problem, however, is that the adoption of analytics is being hindered not by technology but by age-old people problems: change management and cultural resistance.
