A conversion is the term used to describe the positive action that an internet user takes on your website; the action that you want them to take as a result of your online advertising. For example, if you want people to sign up to your newsletter and the internet user does so when they arrive to your site, this is a conversion. If you want to sell one of your products on your website and the internet user makes a purchase when they arrive to your site, they make a conversion.

The trouble with conversions is that too many people think it is too difficult a task to increase conversions and improve the effects of online advertising when, in fact, it really isn't that difficult at all!

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