Customization is the centerpiece of a strategy that wakes up the big golf supplier and propels it ahead of the competition in terms of agility and innovation.

Serving the nation's largest cooperative of independent hardware stores, struggling True Value aims to secure member loyalty through a world-class supply chain.

As off-price stores moved upscale in recent years with the creation of attractive, shopper-friendly outlet malls, the demands of consumers and value retailers changed. Low prices were still expected, but shoppers also wanted a better selection of style and colors. To meet this need, Levi Strauss revamped its value-channel logistics.

One of the world's most complex automotive supply chains has been tamed with an optimization tool that links thousands of suppliers and service providers with the component requirements of Ford plants all over the globe.

Costly automation and price cuts weren't working. A new approach centered on increased outsourcing, flexible manufacturing and distribution, and establishing operations in Mexico. Now, Master Lock is saving money and getting new products to market faster.

Key Amazon.com executives in Seattle and Europe - including founder Jeff Bezos - talk about how the company's supply-chain strategies and fledgling European operations are shaping its prospects.

The consumer products division of Ericsson, the Swedish telecommunications giant, found additional dollars to invest in its capital-intensive business by outsourcing inbound logistics and shifting responsibility for inventory management to vendors.

As Kodak's European business changed in response to economic union and various internal factors, the company needed a logistics solution that would provide greater flexibility and lower overhead costs at key facilities. It opted for outsourcing with a shared-use approach, a concept that was given an unusual and innovative twist in the U.K. with partner MSAS Global Logistics.

GTE's in-house recovery operation is so successful that it now handles reverse logistics services for other companies. Likewise, 3M turned to its own logistics and manufacturing groups to recover useable by-products - and lots of money.