Turtle Wax drove 1.3 million page views with its content when it added consumer-generated content to its website. The goal for Turtle Wax was to transform a static website into a dynamic place where showcasing its products was a priority.
A "hat trick" refers to scoring three goals in a game. A remarkable feat for most players and certainly worthy of doffing your hat to honor the player. In magic, a hat trick describes the infamous illusion of pulling something out of an empty hat, typically a rabbit.
More than half of U.S. shoppers - 54 percent - have admitted to spending $100 or more on an impulse buy, including 20 percent who have spent at least $1,000. In total, 84 percent of all shoppers have made impulse purchases, according to a report from CreditCards.com.
Amazon now accounts for roughly 50 percent of all online retail sales growth in the United States and 24 percent of total retail sales growth, according to Macquarie Research.
Today, omnichannel is so much broader than just the technology platform the customer uses for purchases - web, store, mobile, catalogue and so on. At its heart it is really about fulfillment - the customer's choice of fulfillment.
Customer service is an indisputably important factor when it comes to online retail. Good customer service can be the greatest sales asset a retailer can have, encouraging loyalty and word-of-mouth recommendations. But bad customer service cannot only see a particular sale lost in an instant, but long-term irreparable damage done to the brand.
The demise of physical stores has become a familiar narrative during the holiday season, but nothing could be further from the truth, according to one man better positioned than most to know.
Of the 74 percent of online American adults who are likely to purchase health and fitness technology in the next 12 months, one in three (35 percent) plan to buy a smart watch, according to the latest research from the Consumer Technology Association.