Robert Byrne, CEO of Terra Technology, discusses highlights of Terra's 2012 benchmarking study on forecasting, which is based on raw data collected from the major CPG companies that are Terra's customers. Byrne explains why forecast accuracy is moving in the wrong direction and what companies can do to correct this trend.
As I waited to pay for my groceries the other day, a manager instructed a novice bagger on the art of separating lighter items, like the eggs, from heavier ones, such as a 12-pack of canned dog food. Like to like, the boss said; that way stuff doesn't get crushed on the ride home.