Today, businesses of all stripes are sowing the seeds of Big Data everywhere. And if we think Big Data is big, just think how that data multiplies and branches out when rooted in the multifaceted field of supply chain management.

Analyst Insight: Industrial manufacturing includes a broad range of sub-verticals. Given the current global uncertainties, these companies are focusing on manufacturing and supply chain excellence while trying to grow their top lines. This will not stop the leaders from looking at many exciting new technologies that are emerging. The "manufacturing renaissance" going on is as likely to be around new technologies adopted as around where the manufacturing takes place. - Robert Eastman, Senior Analyst, Technology Evaluation Centers

Analyst Insight: More companies are using some type of "big data" software and analysis to drive their entire supply chains. Almost all supply chain organizations recognize this to be a competitive necessity. Big data is being used along all supply chain levers, from buy, make, move and sell. Successful applications require coordinated decisions across organizations and along the entire supply chain. - Nada R. Sanders, Professor of Supply Chain Management & Iacocca Chair, Lehigh University

Analyst Insight: When it comes to supply chain management, "Big Data" has generated more in the way of buzz than it has real benefit. Awash in a rising sea of data, companies still struggle to use it to make better decisions. - Brad Householder, Principal, PwC's Advisory practice; Anand Rao, Principal, PwC's Financial Services Advisory practice; Syed Mukhtar, Director, PwC's Operations practice

Big data is the all the rage and getting tons of press as it has allowed manufacturers and supply chain executives to create new and compelling data-driven strategies that help them compete, innovate and capture wallet-share. Perhaps fueled in part by the likes of leading database vendors or system integrators (SIs) looking to cash in on high-dollar predictive analytic and scoring engagements, big data represents many things to many people, but one of the most pragmatic applications is mastering all the data elements used in a business infrastructure. The term commonly used for this process is master data management, or MDM.

SAP AG has released a new application to extend advanced analytics capabilities to a broad spectrum of users.