Consultants and 3PLs differ on whether the trademarked term is a distinction without a difference, but they agree that there is a real need for a "supermanager" to run a company's logistics, knowledge base and IT systems.
The consumer products division of Ericsson, the Swedish telecommunications giant, found additional dollars to invest in its capital-intensive business by outsourcing inbound logistics and shifting responsibility for inventory management to vendors.
Fujitsu PC needed help with its notebook operation, which was suffering from both excess inventory and slow deliveries. It turned to FedEx for a total logistics solution and now is getting the results it wanted - but the start-up was far from smooth.