So-called Big Data can be defined as datasets so large and diverse, they break traditional IT infrastructures. What Big Data is, however, isn't as important as what you can do if you harness its potential and uncover new business opportunities through Big Data analytics.
Your sales people need to do the things that work, and they need to repeat them. If something is demonstrably effective in closing a sale, then it should be discovered and shared - and, even if there's just one sales person, it should be identified and utilized. If your selling process has become complex enough that these processes are no longer easily identified, it's time to look at CRM.
Automobile manufacturer Volkswagen Slovakia is tracking its assembled vehicles as they undergo final servicing and inspection processes at its plant in Bratislava, using a real-time location system (RTLS).
Too many companies are still plagued by a "siloed" mentality which keeps various functions from collaborating fully on demand planning. But Arnold Mark Wells, principal of End-to-End Analytics, sees reason for hope.
The maker of sophisticated medical equipment had reached a "plateau" in its efforts to boost customer service and optimize costly inventory within its global operation. Then it found a way to climb higher.