Eighty-six percent of respondents agree that omnichannel has meant that customer and consumer expectations of the organization have increased, according to a recent SAP survey. So, as consumers increasingly use new technologies and channels to guide their purchase decisions, consumer products companies have adapted omnichannel strategies to reach these customers directly, in addition to working through the retailer as in years past.
Honeywell Performance Materials and Technologies wanted a single global trade management solution that could integrate to two different SAP platforms for automated screening of export customers.
Analyst Insight: Today's supply chains are efficient, and inflexible. Market conditions change, but planning continues based on historical information. Global supply chains need better planning, but traditional technologies are not up to the task. New technologies are emerging to help to fill the gap. We are entering the era of Big Data Supply Chains that will sense before responding and learn before acting. - Lora Cecere, partner, Altimeter Group
Analyst Insight: Central Eastern Europe (CEE) is developing into a lucrative market for ERP software integrators and solution providers. With economies in most CEE countries undergoing structural changes and modernization across a variety of industries, there is a growing need for more robust enterprise information technology infrastructure. The demand is increasing across multiple industries, especially in manufacturing, utilities and the public sectors. - Viktoria Sadlovska, managing director and CRO at Prameya Research