Some of the world’s biggest retailers and food companies including Kellogg Co, Walmart Inc, and Nestle backed a new initiative on Wednesday to improve global supply chains amid rising consumer demand for slave-free goods and services.

Consumers, and millennials specifically, have clearly set a precedent: they want sustainability to be top-of-mind for brands when it comes to achieving their business goals, according to social media software provider Digimind Inc.

The computer on which this article was written is sitting on a laptop stand that tells you everything you need to know about how Amazon does business.