Every organization of significant size struggles with alignment. When you talk with CEOs, alignment is often the number one issue on their plate. Even organizations with as few as 25 employees often struggle with what seems like a simple problem: How do I get everyone on the same page?
You thought you did everything right"”gathered market research and consumer insights; brainstormed, prototyped, and tested a promising new idea; developed detailed financial models and a solid marketing plan. Yet your company's new product or service didn't perform as expected. What did you overlook?
