Symphony EYC, a player in retail and distribution improvement software formerly known as Aldata, announced that its second U.S. holiday shopping survey has determined that in the United States shoppers want to use their mobile phones to make shopping easier, more personalized, and to have more control over inventory, but that purchasing groceries with a mobile is still in its infancy.
This will be the year that retailers take mobile seriously in all its forms and in all areas of the company. Of course, e-tailers have been highly aware of the need to employ mobile as another channel for the customer, but brick-and-mortar retailers are opening their eyes to the possibilities as well.