Demand management as a pursuit, a skill, a function and a set of technologies has grown considerably in importance due to new ways to reach customers and new ways to analyze data about them. Intense competition for product companies and retailers and the squeeze on margins challenge companies to get a lot better at planning.
A recent Deloitte survey of 600 executives at manufacturing and retail companies found that 63 percent were highly concerned about risks within the extended supply chain comprising vendors and customers, ranking it among their top-two concerns. The executives surveyed also cited "lack of acceptable cross-functional collaboration" as the number one obstacle to managing risk effectively. While these survey results indicating a serious lack of collaboration and coordination among trading partners are certainly worrisome, should they really come as a surprise?
Analyst Insight: IBM's recent Chief Supply Chain Officer Report - "The Smarter Supply Chain of the Future" - has pretty much validated our four-year informal polling premise that about 90 percent of all supply chains are not mapped out in any formal approach. IBM's respondents placed supply chain visibility among the Top 5 supply chain challenges. Seventy percent said supply chain visibility is one of their major keys to success - yet the majority of those responding have not addressed the issue! - Gregory L. Schlegel, Vice President, Business Development, SherTrack LLC, and Adjunct Professor, Supply Chain Risk Management, Lehigh University, Graduate Program
Analyst Insight: For the past 30 years, sales and operations planning (S&OP) has been espoused by the Oliver Wight organization based on its founder's concepts. It has manifested itself to include inventory (SIOP) and has morphed into integrated business planning (IBP). However, only within the last five years, has it been heralded and crossed the chasm to mainstream business practice. We think it may only be the tip of the iceberg though, not the core solution to step-change improved performance. - Rich Sherman, Supply Chain Discipline Expert at Trissential
Analyst Insight: Sales and operations planning (S&OP) still remains a challenge for many organizations. In Aberdeen Group's recent report, S&OP: A Critical Process for Superior Performance, we identified that more than half of the companies (56 percent) that are not best-in-class do not yet have a formalized S&OP process in place. The question becomes "Why and what are the differences between best-in-class and all others?" The answer can be found by examining differences between them for process and organizational capabilities. - Bryan Ball, Vice President and Principal Analyst, Aberdeen Supply Chain practice
Analyst Insight: "Big data" software and analysis will be the most important supply chain technology for forecasting and demand planning in the years to come. Through analysis of huge quantities of data it provides a competitive advantage by providing unparalleled insights. The challenge for companies will be staying ahead of the technology in a cost-effective manner, and developing organizational processes to effectively utilize the huge amounts of data and absorb the information into their organizational decision making processes.
- Nada R. Sanders, Professor of Supply Chain Management and Iacocca Chair, Lehigh University
Analyst Insight: CFOs today have a keen sense of the cost of volatility and uncertainty in terms of the link between cash/margins and the supply chain, yet they are largely in the dark when it comes to the quantitative techniques available to improve forecast accuracy, which tends to deteriorate as volatility increases. Major changes are being made in forecasting methods to address this volatility.
- Sree Hameed, Vice President, ChainLink Research
Analyst Insight: Despite extensive writing from IDC Manufacturing Insights last year extolling the virtues of supply chain responsiveness "” and that in many cases investments in responsiveness might well be better served than investments in forecasting "” manufacturing supply chains continue to rate "making improvements in planning and forecasting" among their top investment priorities. Not that responsiveness isn't important, just that companies believe there is still more progress to be made in things like forecast accuracy. - Simon Ellis, Director, Supply Chain Strategies Practice, IDC Manufacturing Insights