The "cloud" can be a difficult concept to grasp, given the various definitions it has been assigned by software vendors and users. Greg Johnsen, executive vice president of marketing and sales with GT Nexus, calls it "an information replica of the physical supply chain." Cloud-based technology provides one place where managers can go to monitor critical supply-chain events. When an element is updated, "everybody gets the information."
Omni-channel commerce has put the consumer in the driver's seat, with the ability to shop anywhere, buy anywhere and receive products in the manner and time of their choosing. While this revolution has been a great convenience to consumers, it has left many retailers scrambling to develop a seamless operation that not only delivers the consumer's expectations regardless of channel but does so profitably. Therein lies the rub.