Customers expect e-commerce retailers to provide free shipping and returns. Robert Escobar, vice president of operations with Gwynnie Bee, talks about the challenges that his company faces in meeting those demands.
German casual apparel company Marc O'Polo has adopted a radio frequency identification solution to track its products across the entire supply chain, from its distribution center to 86 of its stores throughout Europe. The company finished installing the system at all 87 sites by September 2014, and is now expanding the deployment to include the tagging of products by manufacturers, thereby enabling the retailer to track its merchandise from the point at which they are made.
The holiday season has come to a close, but fashion brands and retailers are still faced with opportunities and challenges after the holiday gift rush. Social media can dramatically increase demand for particular styles and items within minutes or hours (think Pinterest or Instagram).
RFID retail inventory management can deliver benefits for most apparel retailers now. The basic handheld solution is not hard to understand, delivers real ROI and has a relatively low investment hurdle. Yes, employee training and compliance is a headache, but this is true for many jobs in retail, and it does not change the fact that significant sales uplift is not only possible, but typical.
In a first in the athletic footwear and apparel space, Foot Locker has started a trial of same-day/next-day delivery at five stores in California, with plans to roll it out at its 1,300 locations across the U.S. and Canada should it prove a success. This includes all the company's brands: Foot Locker, Lady Foot Locker, Kids Foot Locker, Foot Action and Champs.
Building true omnichannel merchandising capabilities requires the merging of previously siloed business functions. Footwear retailer Aerosoles has been omnichannel for about 10 years now, however, over the past 18 months the organization has decided to step up to manage the business properly.
What are the biggest challenges facing the global apparel supply chain in 2014? One that stands out is the pressure to deliver on the omnichannel promise. There's a fundamental disconnect between the demands of an omni-channel retail environment working to give consumers immediate results, and an apparel supply chain that is getting longer, more fragmented and more difficult to predict.
An online platform that will enable brands, retailers and manufacturers to track and manage the sustainability of their supply chains is due to be launched this summer.