Analyst Insight: While 95 percent of consumer products companies talk about building the end-to-end supply chain extending from the customer's customer to the supplier's supplier, most of it today is only lip service. Why? The processes that made the CP company strong are the very same processes that need to change to drive growth, improve supply chain resiliency and power market share. - Lora Cecere, partner, Altimeter Group

Analyst Insight: Shippers have made great advances in transportation management in the last decade by centralizing procurement and transportation planning organizations, as well as investing in TMS. The question now is: What's the next big thing? As the use of supply chain technology and information sharing grows, there is an increase in the meaningful use of information and integrating transportation with other functions. These areas have already demonstrated significant benefits for pioneering shippers and are clearly breakthroughs in transportation management. - Bill Loftis, principal, Tompkins International