Good forecasting is a blend of both art and science, according to Thomas Schleicher, senior director of measurement science, at the National Consumer Panel. He discusses the scientific measurement aspects of forecasting as well as the art of collaborating across functions to make informed assumptions.

Tupperware's unique house-party business model presents interesting demand management challenges. Omar Campbell, director of marketing operations, talks about the importance of demand planning vs. forecasting and how Tupperware is working to improve its demand planning processes.

The way most companies evaluate forecasting performance tells them the magnitude of their error, but does little to identify causes of the error or potential for improvement, says Michael Gilliland of SAS. Gilliland explains how the addition of a few simple analytic tools can provide fuller and more useful evaluations.

Spinnaker, a supply-chain and logistics-consulting firm, has acquired Plan4Demand Solutions Inc., a supply-chain consultancy with an emphasis on planning.