Over the past five years we have experienced a dramatic change in the role that manufacturing has played as part of the fabric that ties together our global economies. No longer seen as simply "black boxes" in the supply network that simply consumed materials and produced products "” manufacturing has experienced a renaissance whereby investment has returned with an expectation of continued growth into the future. In today's demand-driven reality, the role of the factory has evolved to necessitate greater flexibility and an ability to adapt to real-time sales information, resulting in better customer satisfaction, efficiency and profits.
The importance of produce traceability has been made devastatingly clear in recent years by well publicized incidents of illness, and even death, due to contaminated lettuce, spinach, cantaloupes and more. While officials in such cases spend weeks tracing the contamination to its source, all growers, wholesalers and retailers suffer market consequences.
Trevor Miles, vice president of thought leadership with Kinaxis, details industry's major supply-chain management challenges - in particular, the difficulty of obtaining full visibility of supply and demand, and dealing with the volatility of markets.