Analyst Insight: For both B2C and B2B, cloud technology is nothing new, but for supply chains the adoption has assumed a more guarded pace. That is to be expected: supply chain professionals are accustomed to operating in a world built on legacy applications and bolt-on point solutions. The promise of the cloud had been elusive, but supply chain systems are beginning to take advantage of the business model changes afforded by cloud solutions. - Guy F. Courtin, Vice President, Research, SCM World

Analyst Insight: If the wheels on your vehicle are out of alignment, you're in for a rough and inefficient ride. The same holds true for businesses. Alignment, especially in strategic relationships, gets businesses beyond the initial "yes" that sets a deal in motion"”it aligns the participants throughout the life of the deal, turning it into a smooth and powerful relationship. - Kate Vitasek, Faculty, University of Tennessee's Center for Executive Education, and Founder, Supply Chain Visions

In the wake of the Great Recession and the still lethargic economic recovery, the importance of sound governance practices across the supply chain is more crucial than ever in building and maintaining effective, collaborative 3PL-shipper relationships. Positive news in the authoritative 18th Annual 2014 Third-Party Logistics Study: collaboration between shippers & 3PLs is up. The majority surveyed say their relationships have grown more collaborative over the past three years, "with shippers even more likely than 3PLs to say they are much more collaborative." - Kate Vitasek, faculty, University of Tennessee's Center for Executive Education and Founder, Supply Chain Visions

Innovation of the Year: Smart packaging creates right size box for every item shipped from e-commerce centers Winner: Staples & Packsize International; Runner-Up: PepsiCo; Finalists: LMI, Motorola Solutions, Pa. Liquor Control Board, IBM

Companies today are awash in a sea of data. Each individual link of the supply chain yields bits of information that are critical to meeting customer demand and optimizing business processes. Unfortunately, they are seldom utilized in a holistic manner. Analytics can't deliver their true value unless the data is assembled in meaningful patterns, and embedded deep within the organization.