Avid online shoppers have raised the bar on what it takes for a retailer to stay competitive. Consumers want advanced mobile features, flexible shipping options and hassle-free returns, according to the fourth annual UPS Pulse of the Online Shopper study.
Analyst Insight: Consumer products companies are making far greater use of alternative sales channels than ever before. They are proactively reaching out to customers, whether in B2B or B2C environments, to gain share of mind and increase sales. Consumer products companies have also become much more active using their own websites and utilizing marketplaces as a means to increase their product's visibility and availability to potential customers. – Bruce Tompkins, Executive Director, Tompkins Supply Chain Consortium
By 2019, retail sales from all channels are expected to hit $19.6tr, according to market research company Euromonitor International, and beginning five years from now as much as a third of new retail sales will come from China.
With expectations higher than ever for a merry omnichannel holiday season, retailers are assertively preparing their shipping operations to avoid delivery and service hiccups.
European retailers are increasingly adopting multi-carrier delivery strategies in response to the growing importance of delivery as the final and most critical mile in the consumer journey, according to a Forrester Research survey conducted for MetaPack Group, which provides ecommerce and multichannel delivery technology to retailers.
Online shoppers want retailers to make it easier to purchase their goods and services. Consumers also want websites and stores to work better together. For now, they also prefer to evaluate and purchase products from their desktops rather than their mobile devices, and when it comes to shipping and returns "free" is a driving factor to complete the sale. These and other findings appear in the third annual UPS Pulse of the Online Shopper study, conducted earlier this year by comScore.
Retailers must put procedures in place to protect the long-term health of their businesses and ensure security concerns are a central part of their omnichannel strategies, according to a new industry report.
Supply chain executives want to invest in powerful new technologies and business innovations to improve their supply chains, but are hampered by a shortage of qualified talent and never-ending pressure to cut costs, according to a new study by MHI and Deloitte Consulting LLP titled "The 2014 MHI Annual Industry Report – Innovations That Drive Supply Chains."
The customer expects shoe retailer DSW to be able to gather the shoes she wants, regardless of how she's shopping and regardless of where the shoe is located in the retailer's system. So it's good news that DSW reports it has made significant progress on its omnichannel initiative.
