It's not enough to track goods domestically; supply chain managers must monitor shipments around the globe and account for the added complexity of moving goods across international borders.
Today, titans of technology and consumer packaged goods are jumping on the customization bandwagon. And for good reason. In a world where customers are in the driver's seat, customization is no longer a "nice to have". It's an expected offering.
As an industry, global consumer products companies have historically underinvested in plants and manufacturing capabilities. In fact, a significant number of organizations may still be running their operations on equipment and processes that were last updated in the prior millennium. Under these circumstances, throughput can rarely keep pace with current needs. At the same time, many of these same companies have made one or more large acquisitions that slow the supply chain down even more: duplication and redundancy at the plant level; disparate operating and ERP systems that cloud visibility; and manual processes that consumed valuable resources.