Thirty years after sales and operations planning was defined as a key business practice, companies are still struggling to achieve visibility of demand in their supply chains. E.J. Tavella, vice president of strategic sales and solutions with Steelwedge Software, ventures a reason why.

Social media can make or break a company today. They can't be ignored as a crucial element in building and maintaining brand image, says Larry Monaghan, senior vice president of supply chain with Haier America.