A warehouse-in-a-warehouse provides a pathway to quick e-commerce fulfillment without the undertaking of a time-consuming and costly integration.

With online orders surging, retailers, logistics providers and distributors of essential supplies are expanding their use of robots to optimize order fulfillment.

In the fast-moving sportswear market, one must be nimble to stay ahead of the competition. The increasing popularity of online shopping, accelerated by the COVID-19 pandemic, has brought entirely new challenges to retailers such as athletic and casual wear seller Puma. And the company has recently done some fancy footwork to make sure it stays in an omnichannel marketplace, now and far into the future.

Is direct-to-consumer e-commerce the new normal? For an uncertain future, one strategy gaining ground is the “warehouse-in-a-warehouse.”

Here's what “digital transformation” really looks like in a supply chain.