Promotions are often implemented as successful marketing tactics to assist in attracting new customers, retaining existing customers, testing new product concepts and quickly reacting to changing consumer demands. Not only do they provide brand recognition, but they also give marketers, product developers and sales people an additional avenue for creativity. While specialty products and limited-time offers can build brand revenue, implementing promotions isn't as easy as one might think when factoring in supply chain management requirements such as fulfillment and distribution.
Ocean freight rates for cargoes moving under contracts on major East-West routes have increased for the first time in years, according to Drewry's Benchmarking Club, a closed user group of multinational retailers and manufacturers seeking to more closely monitor their international freight costs.
China's President Xi Jinping said he hoped his nation's annual trade with the countries involved in Beijing's plan to create a modern Silk Road would surpass $2.5tr in a decade.
TNT has inaugurated an international transport hub in Heerlen, the Netherlands, dedicated to the shipping of medical devices to European hospitals and clinics.
Amazon has announced that its Prime Now service has expanded to the Dallas area, offering one-hour delivery on tens of thousands of daily essentials through a mobile app.
Luxottica Group, a global luxury sunglass and eyeglass company, reports that it has improved quality, as well as the efficiency of its receiving, quality-inspection and subsequent re-stocking of returned products, by between 30 and 50 percent, by deploying a Near Field Communication RFID system. The solution employs an NFC dangle tag attached to each frame, and software that enables workers to view data about the item, and to update its status via NFC-enabled tablets.
Drop a pebble into a fishpond and it creates a tiny ripple. What starts as a local event instantly surges outward, causing a ring of disturbance that grows as it travels across the water. Beneath the surface, the goldfish scatter as a mallard above beats a rapid retreat. And for those who may be dozing on the shoreline, a chain of events has begun that forces change in every direction.
Conflict in Yemen risks spilling out into the busy sea lanes that pass it and potentially disrupt the narrow Bab el-Mandeb passage through which nearly four million barrels of oil are shipped daily to Europe, the United States and Asia.
The latest news, analysis, services and systems regarding logistics and freight and their impact on global supply chains. Today’s companies are transporting and delivering perishables and manufactured goods in a more timely and efficient manner than ever before through logistics solutions. New technologies that provide information during local and global shipments are transforming the way companies do business - and allowing them to stay ahead of the competition in their industries. As transportation and distribution services continue to evolve, businesses are discovering new ways to increase efficiency and cut costs. Learn how companies are using logistics and cargo solutions to power their supply chains.
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