Two capabilities are helping manufacturers and retailers of brand-name consumer goods improve replenishment at the floor and shelf levels, says Kelly Thomas, senior vice president of product strategy and planning at i2 Technologies. These capabilities are the ability to operationally apply insights from demand signals and to collaboratively align measurements.
There is a wealth of retailer data available to help consumer products companies become demand-driven, says Rob Byrne, president and CEO of Terra Technology. But many companies clearly need help in taking advantage of these resources.
Companies large and small are gradually coming to recognize the important of measuring their supply-chain performance. But trust among partners is also a key factor in the effort, says Karl Manrodt, associate professor at Georgia Southern University.
The latest news, analysis, trends and solutions regarding forecasting and demand planning and its impact on supply chain management. New technologies in predictive analytics and forecasting and demand planning are transforming the way companies are operating and performing ahead of competition in their industries. As these solutions continue to evolve, businesses are discovering new ways to increase efficiency and cut costs. Learn how companies around the world are using forecasting and demand planning solutions for supply chain optimization.
Subscribe to our Daily Newsletter!
Timely, incisive articles delivered directly to your inbox.