Experts have raised red flags over the veracity of the accounts and the products they're selling, noting that factories are contractually banned from selling directly to consumers.
Any number of obstacles could throw a relief mission off course, and mitigating those potential roadblocks takes equal parts preparation and an ability to recalibrate on the fly.
Echo Water made a decision in 2024 to move its production out of China and into the Philippines, in anticipation of tariffs the incoming Trump administration had hinted at for months.
Ongoing disruption requires companies to make a fundamental shift in their supply chain strategy. What makes this transformation so difficult is that the scope of change required is extensive, involving many internal (and external) stakeholders, data and technology.
Both retailers have also dramatically pulled back on their social media advertising in the U.S. on Facebook, Instagram and TikTok among other platforms.
U.S. imports fell by 64% between March 31 and April 8, while U.S. exports dipped by 30%, driven in large part by the fallout from sweeping tariffs announced by Trump.