Supply chain management simply isn't good enough anymore. Today, you must have a combination of strong executive leadership, careful process redesign and demand-driven supply networks.

A coordinated, well-rehearsed strategy gets P&G back on line in New Orleans in record time. And the company learns some lessons for the future.

The manufacturer says that returns management works best when every department-and each trading partner-understands it has a role to play in controlling unsaleables.