A crisis is a wonderful opportunity to overhaul inadequate or ineffective business processes and systems. We have seen examples where adverse events have led to improvements in everything from the way in which we obtain a credit card to the security practices at schools and public buildings. The furor that started last month over the discovery of horse and pig DNA in products labeled as "containing beef" in the European food supply chain is gathering as much speed, momentum and breadth as the proverbial snowball rolling downhill. Smart supply chain practitioners and companies will harness this energy to implement changes that will ensure a safer food supply.

Take a close look at any supply chain - even a single entity within it - and you're likely to uncover a hodgepodge of disciplines, each with its own method for forecasting demand, and each convinced of its superiority over everyone else's. So it only makes sense that companies would dream of coming up with a single forecast upon which all departments could agree.

DB Schenker Logistics has increased the number of its service locations with Qualified Envirotainer Provider (QEP) accreditation, geared toward serving the pharmaceutical and chemical industries.

Analyst Insight: In recent years, due to the changing and challenging global economy, there has been much talk about the need to balance natural competitive pressures with collaborative engagement across the supply base. The trick, of course, is how to do both things - competition and collaboration - effectively. I believe it starts with trust. - Kate Vitasek, faculty, University of Tennessee's Center for Executive Education, and Founder, Supply Chain Visions

Undoubtedly businesses need to guard their end products against counterfeiting to protect their profits, their brands, their customers, and the financial health of their businesses. But fighting counterfeits cannot be fully effective without guarding supply sources - the materials and components used to manufacture the end products.