Brenda Hambleton, chief marketing and strategy officer with ES3, details the biggest challenges that consumer-goods producers will be facing in their supply chains over the next five years.

Life in the laundry room used to be so simple.

North American supply chains became more complex in 2012 as the economy continued to recover. Rapid innovation, higher seasonal sales and increased reliance on promotions contributed to make forecasting more challenging. These and other findings are contained in the Terra Technology Forecasting Benchmark Study, now in its fourth year.