Senior adviser Kevin Dooley traces the history of the initiative, and details its ongoing efforts in devising a standardized method of sustainability reporting for consumer product manufacturers.

Galen Killam, director of business development with EcoLogic LLC, discusses the development of an additive that makes plastic biodegradable in landfills, providing an alternative to consumer products companies when recycling isn't feasible.

Paul Tasner, vice president of supply chain and sustainability with the Reclipse Group Inc., challenges some of the assumptions that have grown up around the concept of "green" business operations.