Retail marketers love complexity. The more variations of a product they can sell, the happier they are. How else can they command all that shelf real estate in big-box stores? How else can they promote innovation? And how else can they drive their supply-chain managers crazy?
The "Beyond BRIC markets" -- the rising automotive markets emerging behind the quartet of Brazil, India, Russia, and China -- offer the last great growth opportunity in a world in which established markets are largely characterized by stagnation or low growth and the key stakes have already been distributed in the BRIC markets.
The UK car industry is on a global charm offensive to rebuild the shrunken supply chain behind Britain's auto business, targeting 15,000 new jobs and almost 200 fresh projects over the next three years.
Anyone who works in the automotive business can attest the industry currently is enjoying a period of robust demand. At the same time, there is an enormous amount of risk.
The latest supply-chain news, analysis, trends and tools for executives in the automotive industry — which consists of companies that produce automobiles, utility vehicles, motorcycles, all-terrain vehicles and heavy trucks. Learn how automotive companies and their suppliers around the world are managing the flow of products across all channels of the enterprise. Experts sound off on forecasting and demand planning, supply-chain visibility, logistics outsourcing, inventory optimization, transportation management, warehouse management, supply-chain security, corporate social responsibility and more.
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