A newly released forecast anticipates that retail e-commerce will account for nearly $2tr in worldwide sales this year - and will more than double by 2020.
U.S. retailers gearing up for the holidays could be overlooking a key source of sales: international shoppers. To win in the global e-commerce race, companies can't rely on the same approach they use domestically. Featured products, marketing content, and promotions targeting U.S. consumers may not resonate in all markets. For example, as U.S. retailers promote their discounts on that latest style winter coat, super-fast sled or snow tires, they'll need to remember that it's summer in Australia.
Today's consumer is a lot different than the consumer of 5 years ago, or even one year ago. Consumers today are making purchases both on and offline, through mobile devices, and even social channels from all over the world. Retailers are transforming their business strategies to engage these consumers, wherever they are, but not every retailer is seeing the payoff for their efforts.
Orbweaver Sourcing LLC, provider of applications for real-time supply-chain integration to the electronics manufacturing industry, has released Orbweaver Accelerate.
Hispanic consumers tend to shop online more than non-Hispanics in several critical categories, including cosmetics, fragrances and beauty, and general household products, according to a just-released study from IRI.
The latest supply-chain news, analysis, trends and tools for executives in the e-commerce/omnichannel industry — which consists of companies engaged in internet retailing, including those with auxiliary brick-and-mortar stores. Learn how e-commerce/omnichannel companies and their suppliers around the world are managing the flow of products across all channels of the enterprise. Experts sound off on forecasting and demand planning, supply-chain visibility, logistics outsourcing, inventory optimization, transportation management, warehouse management, supply-chain security, corporate social responsibility and more.
Subscribe to our Daily Newsletter!
Timely, incisive articles delivered directly to your inbox.