Was there ever a time when trade wasn't a polarizing subject? Judging from the endless debate, it's either the key to economic prosperity, or a catastrophe for the common worker. There seems to be no middle ground.

Analyst Insight: Direct delivery of orders to the customer's doorstep is a hot topic for transportation and logistics executives"”from giants like Amazon to mom-and-pop specialty retailers. In particular, there is a lot of buzz around the direct-to-consumer cold chain. Free delivery and free returns, combined with the complexity and cost of cold chain distribution center (DC) and delivery assets, make for a chief marketing officer's dream and a chief financial officer's nightmare. How can you get this capability just right? - Don Anderson, Principal, Tompkins International

Each year ChainLink Research conducts research to provide insights into the business challenges companies are confronting and what strategies and solutions they plan to use to address those challenges. This year is no different: your views are needed.

Analyst Insight: Combining supply chain analysis and consulting topics is more logical than you think. Best practice/market leading companies regularly use outside consultants. When you look at the roll of consultants' clients, it includes all the leading companies. Leaders know that to innovate, they have to 'break the rules" - extending beyond status quo. They know that analyzing and improving supply chain process performance requires full-time commitment and expertise - to look at processes from the outside in.