Success in marketing to U.S. millennials"”the generation of people now 18 to 34 years old"”will be critical to companies across product and service categories. One reason, of course, is that millennials represent the consumer market of the future.
Is the forecast really dead? Should companies instead shift their focus to acquiring the ability to respond quickly to whatever happens in markets? A SupplyChainBrain Power Lunch discussion with Jim White, vice president of central operations with Applied Materials; Jake Barr, chief executive officer of Blue World Supply Chain Consulting; and C.J. Wehlage, vice president of high tech solutions with Kinaxis.
There are cyclical industries, and there's the defense industry. In wartime, billions of additional dollars flow to defense contractors from the U.S. government, and in peacetime, Congress tightens the money spigot. It's a cycle that all contractors are used to, except this time around there's an added dimension: the Budget Control Act of 2011 and sequestration.
Jim White, vice president of central operations and CPO with Applied Materials, talks about the challenges his company faces in gaining full visibility of supply and demand, and in dealing with increasing supply-chain volatility.
The future of mobile is here, or at least available to grocery shoppers as Safeway and Giant Eagle roll out Apple's iBeacon, the location-sensing technology that connects to shoppers iOS devices and sends product suggestions and messages while inside the store.
The latest supply-chain news, analysis, trends and tools for executives in the food and beverage industries. Learn how food and beverage companies and their suppliers around the world are managing the flow of products across all channels of the enterprise. Experts sound off on forecasting and demand planning, supply-chain visibility, logistics outsourcing, inventory optimization, transportation management, warehouse management, supply-chain security, corporate social responsibility and more.
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