Nothing gets software vendors more excited than new government regulations. Sarbanes-Oxley was a boon to enterprise software companies a few years ago. It allowed them to walk down the hall from the CIO's office and talk to the chief financial officer, the person who controls the company's purse strings. Similarly, TMS vendors welcomed the new Hours of Service regulations when they first went into effect in 2003. It was part of the "perfect storm" shippers and carriers were facing at the time (along with rising fuel costs and capacity constraints) that served as a catalyst for TMS sales. The latest regulation that has vendors seeing dollar signs is the Importer Security Filing (ISF) rule, better known to folks in the industry as "10+2."

Today's economic uncertainty has brought transportation and distribution operations back to the board room. The fluidity of the supply chain is critical to the long-term success of the organization and should be on everyone's mind.

In 2009, expect most large WMS and WCS applications to remain dedicated applications tailored to a company's particular business rules, with SOA concepts appearing primarily in the integration interface.

Sales and operations planning is the cornerstone of being demand-driven and a foundational process to propel growth strategies. As companies drive growth-growth in the innovation of new products, growth through expansion into new geographies, and growth in core markets-they must align functions through S&OP.

The S&OP process should be complemented by a strong root cause analysis and execution framework that ensures that the S&OP plan is continuously tracked with respect to the financial goals set forth by the company. In other words, the S&OP lifecycle should precede the financial reporting lifecycle of a company and should be in lock-step.