Retailers and their suppliers are under more pressure than ever before to deliver more goods to more destinations faster.
To stay competitive, "retailers need to know where things are at all times so they can redirect shipments, rebalance inventories and respond to new demands on the fly," says Rich Becks, general manager, Industry Value Chains, E2open, which delivers cloud-based supply chain collaboration solutions.
Since 2011, Subaru's global sales have surged 45 percent to 913,100 vehicles, a pace bested only by a few burgeoning Chinese brands and Fiat Chrysler, which has been intent on making Jeep a popular choice in Europe and Asia. In the U.S., Tesla is the only car company that has increased sales as quickly in that period.
And Subaru has done all this while cranking out the best profit margin in the industry.
How much does your business spend on trade promotions to drive product sales? According to a recent Forrester report, the average for a CPG company is 20 percent of revenues, but the investment vs. return doesn't always add up. You already know that some of that money doesn't generate any return, but it gets worse: Forrester estimates that one-third of that spend – about seven percent of a typical company's revenues – actually generates negative returns, cannibalizing high-margin lines and encouraging "pantry loading."
The latest supply-chain news, analysis, trends and tools for executives in the pharmaceutical and biotech industries. Learn how pharmaceutical and biotech companies and their suppliers around the world are managing the flow of products across all channels of the enterprise. Experts sound off on forecasting and demand planning, supply-chain visibility, logistics outsourcing, inventory optimization, transportation management, warehouse management, supply-chain security, corporate social responsibility and more.
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