Shortages in supply and disruptions in the logistics chain are a tale as old as time. And while there are few precedents in this period of uncertainty, the basics remain the same: By adopting guidance that pacesetters use to navigate other forms of disruption, you can confidently lead your supply chain through change, now and in the future.
In the fast-moving sportswear market, one must be nimble to stay ahead of the competition. The increasing popularity of online shopping, accelerated by the COVID-19 pandemic, has brought entirely new challenges to retailers such as athletic and casual wear seller Puma. And the company has recently done some fancy footwork to make sure it stays in an omnichannel marketplace, now and far into the future.
Ever since access to ubiquitous real-time data emerged as a technological reality, businesses have been lured by the possibility of redirecting their supply chains toward a model driven by demand. Applying analytics software to make sense of big data could allow organizations to close the gap between demand and supply.