To meet today's complex fulfillment requirements, many e-commerce businesses are turning to direct-ship strategies — whereby vendors maintain control of inventory and order fulfillment.
Importers and domestic manufacturers who sell goods to retailers face an increasingly complex landscape of consumer demands and brand positioning, as the balance between e-commerce and brick-and-mortar sales continues to shift.
In the battle to make their product more attractive to consumers, packaging is a crucial element. Many turn to third-party packaging and co-packing service providers to gain the edge.