In the fast-moving sportswear market, one must be nimble to stay ahead of the competition. The increasing popularity of online shopping, accelerated by the COVID-19 pandemic, has brought entirely new challenges to retailers such as athletic and casual wear seller Puma. And the company has recently done some fancy footwork to make sure it stays in an omnichannel marketplace, now and far into the future.
Ever since access to ubiquitous real-time data emerged as a technological reality, businesses have been lured by the possibility of redirecting their supply chains toward a model driven by demand. Applying analytics software to make sense of big data could allow organizations to close the gap between demand and supply.
The days of Windows Mobile serving as the backbone of enterprise mobile technology have passed, with the majority of the market choosing Android as its new mobile operating system.