In a collaboration with Tive Inc., a tracking and software provider, Maersk designed a proof of concept for a means of keeping tabs on thousands of shipments without having to view each one individually. The higher-level view yielded surprising insights, and confirmed the value of tracking general cargo, not just time-sensitive, high-value shipments.

In today's dynamic business landscape, organizations invest substantial resources in formulating robust strategies to gain competitive advantage and drive growth. However, a significant gap often exists between strategic planning and effective execution, impeding the realization of intended outcomes.

Why it's more important than ever for manufacturers and distributors to automate their supply chains, or pay the high costs associated with not going digital.

Transportation teams have a mandate to keep costs low without sacrificing performance. Lowering transportation costs is no longer as simple as selecting the cheapest provider on a cost per mile basis. 

In this ebook, Dave Nelson, principal at value chain optimization firm River Rock Advisors discusses the use of customer relationship management (CRM) processes and tools to pilot a precision-based, in-depth use of data to forecast demand while giving leaders greater insight into their customer base.