The software, called Capacity Optimization, replaces manual calculations that determine if deliveries fit on trucks and meet weight limits.

The shift comes as merchants are stepping back from competition over who can deliver within a day or even hours after an online order is placed.

Companies may be plowing billions of dollars into automation in delivery operations, but true autonomy in the sector may be years away.

While executives and investors alike are in some cases heading for the exits, well-capitalized companies in the space are plowing ahead into new markets and projects.

Despite the pandemonium of COVID-19, there are ways to reduce risk to smaller retailers as peak season approaches. 

Capacity, reliability and cost containment are the most important factors in successful e-commerce delivery, says Rob Glover, vice president of sales at OSM Worldwide.

Logistics has traditionally been viewed as a back-office function, but today it has a direct impact on the customer experience, says Michael Campese, senior vice president of sales and marketing with EFW.

To meet modern customer demands, including same-day delivery and real-time visibility, specialized companies within the last-mile space are needed.

As investor dollars that funded its creation and growth are now demanding profitability — just as they did for its predecessors — signals will emerge from the noise.

Transportation visibility software is among the technologies required to enhance the last-mile delivery customer experience, says Bart De Muynck, chief industry officer at project44.