SAP | SupplyChainBrain

Consumers Demand More from Retailers as Technology Makes More Possible

December 10, 2014

Eighty-six percent of respondents agree that omnichannel has meant that customer and consumer expectations of the organization have increased, according to a recent SAP survey. So, as consumers increasingly use new technologies and channels to guide their purchase decisions, consumer products companies have adapted omnichannel strategies to reach these customers directly, in addition to working through the retailer as in years past.

Survey Suggests There Is Need for 'Mobile Wallets' and Services Targeted at Retail

March 19, 2013

SAP

Fifty-three percent of industry leaders believe that improving customers' retail experience would be essential to creating a successful mobile payments scheme, according to survey by SAP. The GSMA Mobile World Congress survey is aimed at addressing top issues facing mobile commerce service providers and reflects the sentiments of mobile operators, fixed telecommunication providers, over-the-top (OTT) players and other global mobile industry executives.